Thursday, 1 August 2013

Social media channels driving search for content for younger audiences

I was interested by the recent research results by Blinkx, a video search website. If the results are to be believed then marketers who are serious about targeting a younger (under 35 year old) audience also need to be serious about using social media platforms. Over 40% of those aged under 24 search for content on social platforms rather than via traditional search and a third of those under 35 also prefer social channels.